By Syed Irfan Inayat

Content Marketing that leverages your Business

Brand publishing is the soul of digital Marketing  which persuades and engages customers  across different digital touch points .

 Writers  love the potential power of Creative content Marketing Technique .

 

        Congratulations! This post is for you.

Content writer-by syed irfan

Syed Irfan Inayat

Let’s dive more about  Content Marketing :

It is defined as the process of creating & distributing relevant, engaging content to attract ,entertain & convert desired audience with the goal of drive incremental sales.  

                         

It fuels many inbound marketing techniques like SEO,social media marketing, lead magnets for site booking and triggered email sequences.                                      

10 Essential e-Content Marketing  Objectives

To succeed with Branded Content Marketing, you need to follow these 10 proven tactics:

 

  • Create informative, attractive shareable content.                                
  • Make your content reader oriented so it will be visible on the first page in Search engine using SEO.                             
  • Research which content your audience personas desired to consume and will share .                            
  • Use content to generate sales & leads .                       
  • Get creative to find the content that repeats with your audience.         
  • Make quality creative and formats.                        
  • Make an editorial calendar.                               
  • Make plan to integrated content distribution campaigns across Digital touch points.                       
  • Outreach to influence’s and partners To evaluate content ROI by using analytical tools. 

Business Content marketing is defined as the process of creating & distributing relevant, engaging content to attract ,entertain & convert desired audience with the goal of drive incremental sales.

Why B2B & B2C content Marketing Strategy  is important!

Content  plays an important  role  virtually in all marketing techniques and tactics, no marketing goal can be achieved without User Generated Content Marketing .

 

The marketing goals  across all channels are somewhat different  between B2B and B2C content marketing and also depend on contextual factors like demographic , type of business, audiences etc.

 

 

However, in practice we see that marketers find out these reasons of  content marketing approach  is important such as:

 

  • Brand awareness.
  • Lead generation.
  • Lead nurturing.
  • Customer retention and loyalty.
  • Customer evangelism.
  • Up-selling and cross-selling.
  • Customer experience enhancement.
  • Conversion optimization.
 ROI, Measurement and Metrics Of Content Marketing
 

Measuring ROI and return of content marketing is one of the key challenges for marketers tough job but there are some specific metrics and rules of thumb depending on content format, business objective, interaction, customer life cycle, etc.

 

 Metrics regarding content consumption are:

  • Page views: these are typically measured with web analytics platforms such as Google Analytics, Webtrends,pixels
  • Video views: most video hosting platforms can tell reach,watch time total views etc
  • Document views: it is used for online presentations or eBooks and white papers that are shared across digital platforms.
  • Downloads: How many website visitors have downloaded your, eBook,white-papers,reports?
  • Likes, shares, tweets, retweets
  • Inbound links
Apart from User generated content marketing we should also focus on lead generation metrics and KPIs

  • Filled out contact forms
  • Subscriptions and registrations
  • RSS subscribers
  • Blog comments and social

Content Marketing is ever green technique in the hands of digital marketers…

With increasing cut throat competition between businesses, Content Marketing field will grow at a faster pace.


In fact, digital Content Marketing will be the bridging  factor between the success and the failure of any  business as  it is a digital marketing solution, which one cannot simply skip if they need to succeed.


Visual content use is also on the rise.

Data depicts  5 billion videos being watched on a daily basis on YouTube itself, it is a type of content we simply cannot ignore.


Even voice control is taking its roots now like Siri, Cortana, and Alexa.

With all these insights digital marketing content writer needs to be on top of their Content Marketing game and has to develop content in a way which attracts and retain targeted audience and drive business goals.


Prime focus should be on the quality and distribution channels.

Hope this blog helps the businesses of all shapes and sizes and budding content writers too.


Please feel free to mention if we have missed anything  in the comments section.